TESTING YOUR PRESENTATION:
INTERACTIVE SELF-ASSESSMENT SCORECARD

It may surprise you to know that most of your informal presentations deal with subject matter that comes up in conversations with customers all the time, sometimes daily. For that reason, immediately after you have an informal presentation it is critical that you quickly identify and build on what's working, and eliminate or repair communication which is not working and likely harming the customer relationship or sale. Apply key learning points to your formal presentations as well.

Use the interactive scorecard to self-assess the effectiveness of your presentation content. Here are some useful options:

A. BEFORE PRESENTING: Have a friend or colleague assess your performance.

B. IMMEDIATELY AFTER PRESENTING: After you rate each component, this tool will automatically generate a summary outlining your NEXT STEPS. It will identify those aspects of your presentation which need to be either eliminated or repaired, enhanced slightly, as well as highlight whatever is creating a buzz with your audience that you will want to repeat.

More detailed analysis of how to use this tool can be found in your Self-Assessment section of "So Your Foot's In The Door...Now What?"

Use the interactive SELF-ASSESSMENT SCORECARD now!

Every encounter you have with customers causes a series of reactions, some positive and others negative. Relationships and sales are not made from negative reactions. They are the result of a constant buildup of positive reactions. A negative reaction can be something as simple as someone not agreeing with something you said (so you need to be more persuasive), or someone does not UNDERSTAND or RELATE to what you said (so you have to be more clear in your communication), or your audience has simply disconnected and stopped listening altogether (so you have to identify where you lost your audience and fix the problem).

After every presentation or customer contact, keep a log of all negative and positive reactions. Identify what is causing the negative reactions and fix the problems ASAP. The next important step is to integrate the things you are doing to cause all the positive reactions so that they continue to happen and in doing so, strengthen the customer relationship. (For extra help in identifying some of the reactions you caused, use the Presentation Self-Assessment Scorecard in this toolbox.)

Start: Sales Presentation Self-Assessment

For additional help, refer to the best-selling book "So Your Foot's In The Door...Now What?"