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SJS Sales Effectiveness Systems - Steven J. Schwartz, Author of How to Make Hot Cold Calls

Book cover image

Anxious
about
closing
deals?

Once you have made the initial customer connection, your success depends on remaining connected throughout the sales cycle until the sale is made. One silent disconnect from your audience could spell the end of the sale without you ever knowing what happened. But how can you maintain control in an unstructured environment like a face-to-face sales call where you can't control what people will say, do or ask? The answer lies in leveraging Islands of Structure; specific moments when you take control of your sales call and, as a result, control the outcome.

So Your Foot's In The Door...Now What? enhances your ability to persuade, influence and close with the kind of personal selling behaviors that enable you to maintain a strong connection with your prospects and customers. By doing so you create the environment where people want to do business with you. You don't have to worry about closing when you create the environment to close right from the start.

So Your Foot's In The Door...Now What? is also a major breakthrough on the important subject of presentations, but not just the formal kind. Are you aware of how many informal presentations you actually give each day? Sometimes as short as a minute in duration, these informal presentations arise when people want to know more about you, your company and its offerings. They can arise in a retail environment, trade shows, the corporate boardroom or office setting. These informal presentations lead to the formal kind; if your informal presentations are not effective you won't have a formal presentation to proceed to.

With so much at stake, you need a reliable way of creating, rehearsing and testing the content of both your formal and informal presentations. You can find the complete process between the covers of So Your Foot's In The Door...Now What?

So Your Foot's in the Door - Now What?

Order the best-selling "So Your Foot's In The Door...Now What?" book at:


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