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SJS h���ot cold calls

SJS Sales Effectiveness Systems - Steven J. Schwartz, Author of How to Make Hot Cold Calls


Hot Calls Self-Assessment Tool

If a call does not result in an appointment/sale, ask the question, "Is it them or me?" If it's "them" move on. If it's "you" fix the problem before the very next call, because after all, every call is important! Complete this short 24 question audit to identify the mistakes you will need to fix. When you are done, press "View Results" to receive a summary of where you need to take corrective action.

For further diagnostic tools that will help you improve your performance, reference the How To Make Hot Cold Calls book: use the Caller Critique® tool and the Call Caffeine® diagnostics tool. If a problem persists, refer to the Find 'n Fix It Audit®. If you need to order the book, visit the products page.

For accurate results please complete all 24 questions.


Call Planning
Yes   No 1. Listened to the prospect's voice
the night before
Yes   No 2. Spoke with the secretary first
Yes   No 3. Left a voice message
Yes   No 4. Prioritized calls in the order in which prospects were expected to arrive


Scripting
Yes   No 5. Used a script
Yes   No 6. Changed a successful script because you were bored
Yes   No 7. Changed your target audience but not your script
Yes   No 8. Your opening sales pitch was under 30 seconds
Yes   No 9. Used negative words
Yes   No 10. Prioritized your words
Yes   No 11. Every word was carefully chosen to make your prospect listen
Yes   No 12. Asked "How are you?"
Yes   No 13. Asked "Is now a good time to talk?"
Yes   No 14. Effectively handled all the objections/questions
Yes   No 15. Tested and fine-tuned your script and objection responses


Delivery
Yes   No 16. Spoke quickly
Yes   No 17. Spoke while standing up
Yes   No 18. Sounds like you are reading from a script


Call Caffeine®
Yes   No 19. Desk was clear of all distractions
Yes   No 20. On your desk was a long list of people to call
Yes   No 21. Rewarded yourself when you earned it
Yes   No 22. Before you called, you took the time to focus on who you were calling and why


Self-Assessment
Yes   No 23. After an unsatisfactory call, you corrected your mistakes before the next call
Yes   No 24. Rewarded yourself for learning from your mistakes






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